The Bolt

You have likely seen advertising popping up all over in strange and new places. The ones that are meant to shock me, but do not, are those that go way off the deep end - like people who tatoo a business name into their forehead just to earn advertising dollars. This is just human behaviour. People will exploit their bodies for money, nothing new here.

At one time, years ago, I was surprised to find advertising cropping up on transit benches and on the walls of bus stop shelters. Then some time later (assumedly after I became oblivious to the ads) they started placing bolder and more obnoxious statements on the unused ad space like "YOU LOOKED! BENCH ADVERTISING WORKS!!" This was annoying to me because now the advertising agencies were intentionally distracting people from driving in a much more intrusive manner.

Then yesterday, just when I thought that I had seen it all, the advertising world threw me another curve ball. On the back of a wheelchair being driven down the road by an individual was a large white sign emblazoned with bright blue letters: "YOU LOOKED!"

Now that's just wrong.